Technology Trends in the Travel Industry | Zachary W Rothe

 For businesses in the travel industry, as well as their customers, technology plays a vital role. It has the capacity to increase the efficiency of business operations and also improve the customer experience, but it is critical that hotels and other companies keep up-to-date with the emerging travel technology trends so they do not fall behind competitors. In this article, Zachary Rothe will Give details about Some of the most important tech trends in today’s tourism industry.


1. Internet of Things (IoT)

One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. Already, we are seeing examples of its role within the travel and tourism industry and this is only going to increase.

For instance, IoT technology can be used in hotel rooms to provide customers with a device that connects to everything from the lights, to the heaters and air conditioning, allowing all to be controlled from one place. In airports, meanwhile, luggage cases can be installed with sensors that will alert passengers when they pass by.




2. Recognition Technology

Finally, recognition technology is especially interesting within this list of key tech trends, due to its potential for removing friction from purchases and making interactions seamless. The technology itself includes fingerprint recognition, facial recognition, retina scanning, and various other biometric identifiers.

Such technology is already being used in some hotels to allow access to rooms via fingerprints or to allow for semi-contactless check-outs. However, in the future, it is hoped that this technology may be able to allow customers to pay for meals in the hotel restaurant simply by walking through the exit.





Example: Facial Recognition Check-in in Marriott China


3. Virtual Reality (VR)

Virtual reality has exploded in recent years, with the increased availability of virtual reality headsets as home entertainment products. While much of the excitement has focused on video games, businesses and marketers have also made use of the technology, especially in terms of interactive 360-degree images and videos.

It is one of the most promising tech trends for tourism-related companies because it allows them to digitally transport customers to a virtual recreation of a specific place. This affords hotels the opportunity to showcase their rooms, reception areas, and even local tourist hotspots on their website, in order to encourage bookings. Other examples might include interactive virtual maps or VR hotel tours/ 360 video tours to present your hotel upfront.


Example: The world’s first Virtual Reality travel search and booking experience

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